Nice ad for the Wallabies to kick off the 2011 International season. Looking forward to it!

Amazing. No other explanation for it. This guys flies! A shame the BUlls look like missing out on the finals this year as I'm keen to see somebody beat the Heat!

I used to love watching slamball - they even got celebrity coaches to step in from time to time, including Coach Carter who stepped in for a while.

Bring back slamball!

Love these little 'sport science' segments from ESPN. This one's a profile of Derrick Rose, potential and likely NBA MVP...Amazing stats in the vid.

Fascinating that the Australian sites and publishers are struggling to get the traffic. ESPN kicking all of their butts, and Yahoo! Sports, while it carries local content, is still not a local publisher.

Only a year or so ago, we would have thought this impossible: The Brumbies and Waratahs struggling for form while the Queensland Reds take first place, halfway through the competition. Unbelievable! Here's hoping they can continue form so at least one of the Aussie teams brings us some credibility in the finals It's looking scary for the wallabies in RWC 2011!

TEN Network Holdings' two-year experiment with digital sports channel One is expected to come to an end in coming weeks when it is revamped as a broader entertainment offering aimed at younger men.

It is understood One will retain sports programs in its line-up, but will feature more general entertainment programming in its prime time line-up as it aims to expand its audience under acting chief executive Lachlan Murdoch.

Mr Murdoch has not waited long to make changes to Ten's strategy since taking over from Grant Blackley in late February in an attempt to curb falling revenue share at the network.

He recently changed Ten's expanded news strategy, which has struggled in the ratings, by scrapping state-based news programs at 6.30pm and replacing them with the earlier current affairs show hosted by George Negus.

One's long-term future as a channel dominated by sport has been in doubt since it began adding blokey reality shows such as Ax Men and Black Gold, as well as movies. The revamp is expected to take this trend a step further by adding US dramas such as Sons of Anarchy to the weekday prime time line-up and reducing its focus on sport.

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Related Coverage

• Ten sports supremo heads for exit The Australian, 6 Mar 2011
• Packer's Ten split 'tactical' Adelaide Now, 3 Mar 2011
• Packer's dummy split may be strategy Courier Mail, 3 Mar 2011
• Rift ends media moguls' truce The Australian, 3 Mar 2011
• Ten denies losing ad revenue to rivals The Australian, 28 Feb 2011

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One was the first commercial digital multi-channel to launch, in March 2009. It was aimed at a niche audience and competed with pay-television rival Fox Sports by securing rights to sports such as netball and MotoGP. But Mr Murdoch and media and gaming mogul James Packer, who bought a combined 18 per cent stake in Ten in November, disagreed with the strategy and want to broaden its audience share beyond 1-2 per cent.

After a weak first quarter, Ten is predicting its overall share of the commercial market will rise above 30 per cent in May, June and July, helped by strong revenue from the third season of its hit show MasterChef.

The changes at One mean Ten's long-serving head of sport, David White, will leave the network once negotiations for the 2012-16 AFL broadcast rights are finalised. Despite speculation he will join V8 Supercars or Fox Sports, it is understood Mr White has made no plans about his next move.

Premier, which produces Fox Sports, is looking for a new boss, with current CEO David Malone leaving in June. (News Limited, publisher of The Australian, owns 50 per cent of Premier.)

Fox Sports is likely to experience change under new management as it seeks to better leverage the value of its sports rights beyond simple broadcasting. Former BSkyB sport boss Vic Wakeling recently spent two weeks in Australia going over Fox Sports operations.

What a shame to see. While I admit I didn't appreciate all of the programming on OneHD, the variety enabled people to find their favourite sport (for me it was the NBA and NFL, and for others it was NasCar, Formula 1 or wrestling) and watch it on Australian TV. It actually made me NOT want to subscribe to Foxtel (does Lachlan still have shares in that btw?), and with these changes - who knows whether my favourite sports will still get air-time. A bit of a disappointment to hear the news and I hope there's better reasons for it than simply Lachlan Murdoch wanting to stamp his influence on the organisation.